The Property Knowledge series is differentiated from other textbooks in several significant ways:
Multiple Perspectives — Property Knowledge considers real estate from multiple perspectives:
(1) Responsible, concerned, involved citizen
(2) Public policy leader, politician, and government official
(3) Consumer of property goods and services
(4) Decision-maker responsible for enterprises, work place and consumer market
(5) Developer engaged in making the built environment
(6) Investor whose decisions concern capital commitment, property resources and property services
(7) Person considering career options in various aspects of the property discipline
Emphasizing every citizen’s place-steward role and educating people to be more discerning consumers of property goods and services, rather than solely training people to be real estate brokers, developers, and dealmakers. While this latter group will certainly benefit from what is covered in Property Knowledge, the emphasis is on issues of concern to community members with a stake in and responsibility for the character of their places. The orientation of Property Knowledge is to the buy side rather than the sell side of the transaction.
Scope — Substantially more comprehensive with deeper, richer, coverage:
- Bridges nature and the built environment
- Emphasizes psychology/behavior and motives
- Cover topics in an integrated, interdependent way, rather than as separated and unconnected subjects
- Considers meta themes, macro trends, and micro details
- Links global and local forces
- Explores the topics through employing multiple disciplines
Every topic that is covered in the conventional treatment of the Introductory to Real Estate Principles book is covered in Property Knowledge. The coverage and approach, however, are quite different.
Presentation — The existing real estate principles texts are largely stuck in a dated 1970s design sensibility. Our aspiration is to provide a vibrant presentation with a contemporary, progressive design. The book will be 9.5 x 13 inches, 600-plus pages, full color with a plethora of visual images and high production values, in contrast to existing books that employ very basic design, limited use of visual graphic images, and are essentially black and white with an occasional use of a third color. My close friend, the late James Graaskamp, once remarked that real estate, for all of its extraordinary glamour and dimensionality, is presented in textbooks in a flat, black and white, uninspired way. My vision is that the subject should be presented in a visually engaging, highly appealing, very high-quality form, reflective of the actual property markets. Using the highest production values, Property Knowledge will be more reminiscent of a beautiful art book than a textbook.